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Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional operates. Account managers must be more customer service- and business-oriented than ever before. Being strategically proficient is […]

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Google has finally refreshed content for its image search publishing guidelines. Google updated the Google Image Publishing Guidelines document today, adding more details around structured data, page speed, title management and user experience details. The old documentation can be viewed in this screen shot I captured previously. The new guidelines have updated content around creating a better user experience […]

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Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console. Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said. This is the first time […]

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Sites that follow the best practices for mobile-first indexing will be migrating over now, and Google will send notifications via Search Console. Google has announced that it has begun the process of rolling out the mobile-first indexing to more sites. This rollout is only for sites that “follow the best practices for mobile-first indexing,” Google said. This is the first time […]

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Learn how AI allows intelligent marketers to market more intelligently. This e-book from Acquisio describes the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology. After reading this e-book, you’ll understand: The theory behind the emerging […]

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AMP: Do or die? Session recap from SMX West

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists plus one Google engineer have on using AMP. The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project designed […]

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Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder to find clients, bosses and stakeholders who understand […]

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Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search […]

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Fresh data and how-to advice to lift performance and get more conversions Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to […]

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Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As […]

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