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Category Archive for: Strategy

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The secret formula for determining a marketing budget

Balancing tools, time and resources to hit the magic number. Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients […]

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Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience as engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues a trend for Facebook, putting […]

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An easy quarterly plan for local link building

Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring great local links. Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and […]

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Building ROI-focused SEO strategies: A framework

How can we, as SEOs, do better for our clients? Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact. Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO […]

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12 things to know to succeed with Google Posts

Local businesses, are you utilizing Google Posts? Columnist Joy Hawkins shares her observations from several months of testing this new feature. Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly […]

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There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience. Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer […]

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So you have high-quality content. That doesn’t mean much if it doesn’t reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content. When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be opened up with content marketing. Now, the […]

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Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies.   Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest Chartered Institute of Marketing report. Why? […]

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For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different. Though there can be quite a bit of overlap, the easiest way to think about their relationship is that content is needed to drive social media, while social media is most essential during two key content marketing […]

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Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. No matter what kind of marketer you are, content matters. The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the marketing arsenal. Content marketing has risen to […]

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