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As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center. Consumers are in open rebellion about how they’re disrespectfully treated by your marketing. Millions now use ad blockers to escape the relentless barrage of online ads, resulting in 32 […]

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If you are, then it’s time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about. We’ve all been to office parties where someone ordered pizza — but what about the ones where they go for lowest common denominator […]

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After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A couple of weeks ago, the company moved Google Posts into […]

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Some Advanced Google Search Links and Tools- part one Some Advanced Google Search Links and Tools- part Two Google Search by Image with Google Chrome This Google search by image is introduced as a built-in feature in Chrome Browser. On Chrome browser, all you have to do is right-click on the image and select Search […]

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In 2019, when you look back at the social media landscape ten years earlier, you might laugh at how hard you had to work. You had to type things into forms (ha! remember those?), type URLs in the address bar (how archaic!), and put up with irritating communications about irrelevant products. Social media in the […]

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