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Category Archive for: F-Commerce

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For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different. Though there can be quite a bit of overlap, the easiest way to think about their relationship is that content is needed to drive social media, while social media is most essential during two key content marketing […]

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If you are, then it’s time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about. We’ve all been to office parties where someone ordered pizza — but what about the ones where they go for lowest common denominator […]

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How to make ads less adversarial

Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O’Brien offers tips on how to maintain a positive relationship between your ads and your audiences. Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly […]

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From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate. Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump in conversions. Sure, that’s easy […]

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Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. Now more than ever, brands are looking to maximize ROI for their marketing spend. Yet when discussing holistic search strategy and planning, I often get: “Everyone talks about […]

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