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Google shows answers to the questions you didn’t even think you were asking with this new Google search results test. Google is now testing a new feature within the “people also ask” search results box. Instead of just showing additional questions people might ask around a query you entered into the search results, Google is now […]

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Companies can use the free or enterprise paid version to collect consumer insights in more countries. Google announced on Tuesday that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more than 50 countries. Originally launched in 2012 as Google Consumer Surveys, the offering is designed to “… put […]

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Bing Entity Search API is now available

The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses into your sites and apps. Bing announced that their Bing Entity Search API is now available to US based users and also in Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain and the United Kingdom regions. The Bing Entity Search API […]

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Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword triggering a paid search ad have the highest conversion […]

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Keeping up with technical SEO

Trying to keep pace with all the changes and new developments in technical SEO? Remember the phrase “peak oil” that was bandied about by doomsayers just a few short years ago? The notion that the world was about to imminently run out of oil, and that would be the end of cars, planes and trains […]

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Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy.  With a lot of real-time data and the ability to accurately attribute […]

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An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved. This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, […]

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Today’s doodle is the first doodle of a 17-day series celebrating the Winter Olympics. Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals. “Welcome to the opening day of the […]

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Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts. Google has invested heavily in shaping the architecture of the web, working with developers, the open-source community and the SEO community to ensure adoption of technologies and practicesas part of […]

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