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Are you posting to Facebook for your business, but not getting any serious engagement with your audience? Do you know how to boost a Facebook post, but have stayed away from Facebook’s Power Editor and other ad management interfaces? If so, then this new infographic is for you. We’ve found that many business owners know just […]

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Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program. “First-person marketing,” as my colleague, Matt McGowan, explained in an earlier Marketing Land piece, sees customers as individuals to whom brands must shape their messaging to ensure they’re meeting the person’s needs, […]

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The Deal Guy and What’s Up Moms, original participants in the program, are pleased with early returns. Earlier this year, Amazon rolled out a beta program aimed at social media influencers with high follower numbers and frequent social posts that include shoppable content. Influencers accepted into the program are given an Amazon vanity URL where […]

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