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Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also […]

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What’s next for technical SEO?

As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO. It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were […]

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So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become […]

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Split testing Google Shopping campaigns

Unlike AdWords, split testing is not a supported feature for Google Shopping. Learn the workaround that provides reliable, objective results. Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two […]

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5 content distribution strategies for 2018

So, you’ve created tons of content, but you still aren’t gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential. I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, content is important. Google loves quality content. Your visitors […]

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Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology. The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How much will privacy regulation disrupt the local search market in 2018? Jan 3, 2018 by Wesley Young Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: 18 link resolutions for 2018 DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo The top Walmart and Amazon product page experiences of 2017 Search News From Around The Web: 11 Super Easy (& New) Ways That Boosts Your Site Speed Like Never Before, SEM Rush Complete Guide to Google Panda Update in 2018, Ignite Visibility Dedicated IP Address vs Shared IP Address (Debunking Myths), Kinsta Google faces new discrimination charge: paying female teachers less than men, The Guardian Google Says Your Mobile Internal Link Structure Doesn’t Have To Be The Same, Search Engine Roundtable How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network, WordStream Microsoft and Amazon Miss Integration Deadline for Cortana and Alexa, Thurrott.com SearchResearch Challenge (Jan 3, 2018): The Case of the Missing Island, SearchReSearch Siri now plays daily podcasts when asked about the news in iOS 11.2.5 beta, 9to5Mac What is Google My Business?, Hallam Internet Yoast SEO: How to use the internal linking tool, Yoast

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How much will privacy regulation disrupt the local search market in 2018? Jan 3, 2018 by Wesley YoungColumnist Wesley Young covers a growing storm of events that are likely to culminate in substantial […]

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Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new […]

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Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017. It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate […]

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