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Archive for: February, 2018

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Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels. One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy.  With a lot of real-time data and the ability to accurately attribute […]

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An interview series highlighting 2017’s Award winners: a look at the work they accomplished and the results they achieved. This year’s Search Engine Land Awards will mark the fourth consecutive year the SEO and SEM community has come together to celebrate the best and brightest in the industry. The 2018 event will be hosted in Seattle, Washington, […]

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Today’s doodle is the first doodle of a 17-day series celebrating the Winter Olympics. Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals. “Welcome to the opening day of the […]

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Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts. Google has invested heavily in shaping the architecture of the web, working with developers, the open-source community and the SEO community to ensure adoption of technologies and practicesas part of […]

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Four new search trends in mobile app discovery

Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download. Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only […]

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The 5 Big Disruptions to Marketing in 2018

Live Webinar: Thursday, February 8, 2018 — 1:00 PM ET (10:00 AM PT) Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead […]

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