Unlike AdWords, split testing is not a supported feature for Google Shopping. Learn the workaround that provides reliable, objective results.
Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other.
However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and otherwise, the risk is very high that the results will be misleading or false. That said, there are a few split-testing methods that can give insights into your Google Shopping efforts.
This white paper from Smarter Ecommerce will help you answer questions like these:
- Which types of split testing are there for Google Shopping?
- What are the advantages and disadvantages of each test?
- How can I be sure that my split test will give valid, meaningful results?
- Which tests provide reliable, objective conclusions?