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Archive for: January, 2018

Home / January 2018
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Columnist Julie Joyce shares tips and tricks for finding link-building prospects. Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are referring to the process of finding new […]

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Columnist Thomas Stern shares how taking care of business at home helps ensure global success. Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market! But with every great opportunity come challenges, and a global presence means time and resources must […]

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Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating. Two years after Facebook dropped its branded content restrictions and rolled out a branded content tagging system, the number of organic posts that marketers pay publishers and creators to publish to their own Pages […]

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Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also […]

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What’s next for technical SEO?

As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO. It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were […]

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So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become […]

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Split testing Google Shopping campaigns

Unlike AdWords, split testing is not a supported feature for Google Shopping. Learn the workaround that provides reliable, objective results. Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two […]

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