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Archive for: December, 2017

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Trends and interests change from one market to another, so why do so many advertisers apply the same approach across markets? Columnist Brendan McGonigle shares Yandex’s top search trends of 2017. It’s that time of the year! That time of year when we all agonizingly optimize for holiday shopping behavior, do our best to navigate […]

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Understanding how dynamic content works is easy. Implementing it can be much trickier. Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. So, […]

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The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site. Google has posted about a data anomalies bug with the Search Analytics report found in the Google Search Console. The specific issue shows up when you use the “AMP non-rich results” search appearance filter and look at the clicks […]

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Google reserves the right to apply manual spam actions, better known as penalties, to websites it finds in violation of its Webmaster Guidelines. The specific reasons and scope of manual penalties can be manifold, and the actual impact may range from barely noticeable to utterly disastrous for a website’s presence in organic Google Search results. […]

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Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving traffic has a lot of benefits beyond […]

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SEO in 2018: Optimizing for voice search

Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice. Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search […]

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When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas. Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large […]

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While it makes lots of mistakes, it also gets lots of things right. Google Lens has gone live or is about to on Pixel phones in the US, the UK, Australia, Canada, India and Singapore (in English). Over the past couple of weeks, I’ve been using it extensively and have had mostly positive results — though not […]

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Bing Ads now supports call conversion imports

Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. Marketers running Bing Ads campaigns can now import call conversion data so they can tie calls back to campaign efforts for attribution. Third-party call-tracking systems can integrate directly with Bing Ads via the Offline Conversion Import tool or APIs. CallTrackingMetrics is […]

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