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Archive for: November, 2017

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Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. “Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and […]

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SEO + UX = Success

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that […]

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Choosing an enterprise SEO platform

Which SEO software tool is right for your organization? With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved […]

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Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere. Machines got us into this mess, but humans may help get us out of it. In the wake of the 2016 election and the ongoing manipulation of news by foreign governments and domestic trolls, Google, Facebook and Twitter […]

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Three ways to use a domain name for business today

Build your online identity with a domain name Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do […]

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This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination. LocalSEO Guide, together with the University of California, Irvine, and […]

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Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital ads and website, they often convert by calling. And those phone calls convert to revenue 10x more than web leads. Marketers must now take a data-driven approach to call conversions to optimize ROI. To […]

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Are you changing keyword bids too often?

It’s great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The AdWords advertising system utilizes an auction-like process to decide which advertisers’ ads get to show and in which order. By bidding higher or lower, you can appear […]

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