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Archive for: October, 2017

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Tips to troubleshoot your technical SEO

Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common problems. There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is […]

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Users can still change their search settings to select a country service if desired. According to Google, one in five searches is now location-related. To make search results more relevant, Google says the country of service will no longer be indicated by the country code top level domain name (ccTLD) such as “google.co.uk” for the UK […]

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3 ways to build a better agency-client relationship

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy […]

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Some SEOs discount nofollow links, but contributor Pratik Dholakiya argues such an approach could result in many missed opportunities. With major publishers like Inc., Forbes and The Huffington Post placing the rel=”nofollow” tag on their external links, the sky is once again falling. Or not. In fact, I’ve always believed that earning nofollow links was an important […]

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10 ways to generate links with online influencers

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site. You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online influencers are always looking for interesting content […]

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How blockchain will impact search marketing

Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to […]

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Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions. Last October, Facebook announced a number of tools and partnerships supporting local discovery and commerce on the app. Among them were the following: Booking and food ordering for Pages Social recommendations Local event discovery Last week, Facebook […]

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Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in […]

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10 things in tech you need to know today

Good morning! Here’s the tech news you need to know to end your week. It looks like Magic Leap could raise up to $1 billion (£750 million) in a new funding round.The augmented reality startup has previously raised $1.4 billion (£1 billion). The Amazon Studios VP has been suspended following the claim they “ignored” a rape […]

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