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Archive for: August, 2017

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Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses. Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then certainly […]

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MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” compares 13 vendors to help you decide. MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide ” examines the market for enterprise SEO tools software and the considerations involved in implementing SEO management platforms. The 42-page report reviews the explosion of SEO Tools, plus the latest trends, opportunities […]

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The secret formula for determining a marketing budget

Balancing tools, time and resources to hit the magic number. Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients […]

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Are your reports not having the impact you would have hoped? Check out columnist Amy Bishop’s tips and tools below to create powerful, useful reports that drive results. Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. […]

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Facebook is constantly tweaking their news feed algorithm. The algorithm helps determine what users see and what they don’t, all in an effort to make the Facebook user experience as engaging and addicting as possible. The latest impact of the algorithm to the Facebook news feed: Website speed. This continues a trend for Facebook, putting […]

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Google says Universal App Campaigns are now delivering 50% of app downloads across its network. Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all […]

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How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more Social media has changed a lot over the last five years — and truth be told, that’s the understatement of the century. New platforms have come into the […]

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Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues! SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry. As somebody who […]

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