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Archive for: July, 2017

Home / July 2017

Developing content for the customer journey

Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey. Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with […]

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Search engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing […]

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Columnist Grace Kaye believes marketers need to be more willing to use the insights gained from data to help shape their marketing strategies.   Programmatic has created the opportunity for truly data-driven marketing. Yet still, 50 percent of all marketing is irrelevant to the consumer, according to the latest Chartered Institute of Marketing report. Why? […]

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For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different. Though there can be quite a bit of overlap, the easiest way to think about their relationship is that content is needed to drive social media, while social media is most essential during two key content marketing […]

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Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before. No matter what kind of marketer you are, content matters. The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the marketing arsenal. Content marketing has risen to […]

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What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. […]

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How to advocate for developers

Developer advocates are key to building and engaging with technical customer communities. Contributor Josh Aberant explains their role and the special skills they’ll need. I don’t need to tell you that the cloud and other enterprise technology is a core part of the modern economy. The work of building the systems that power our businesses […]

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If you are, then it’s time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about. We’ve all been to office parties where someone ordered pizza — but what about the ones where they go for lowest common denominator […]

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